That’s partly why on X there are very few accounts who drive the conversation. The folks that post consistently about trending topics are more visible. That doesn’t mean that those who are posting constantly have the best information or are particularly skilled in anything outside of posting. The main goal is clicks and advertising revenue not truth and the sharing of factual information. 

The incentive structure is horrible. 

 Absolutely spot on there, such models are as devoid of Empathy as the Fiat Currency they chase.