Exclusive: Arm aims to capture 50% of PC market in five years, CEO says https://yakihonne.s3.ap-east-1.amazonaws.com/ad6a909b8dfd6e278f94881d83dbd5ad5f9260c7502175059b29042e589fb93c/files/1717426902560-YAKIHONNES3.jpg Arm Holdings aims to gain more than 50% of the Windows PC market in five years, the chip designer's CEO said, as Microsoft (MSFT.O), and its hardware partners prepare to launch a new batch of computers based on the British firm's technology. Arm's U.S.-listed shares climbed 2.6% in pre-market trade on Monday. Demand for use of Arm's technology in personal computers got a boost after Microsoft unveiled ambitious plans last month to launch a new breed of PCs with artificial intelligence features to compete with Alphabet (GOOGL.O), and Apple (AAPL.O).
Arm's push to capture more than 50% of the PC market succeeds, it would reorder the market, which has been dominated by Intel's x86 chips for decades . Arm's technology, which powered the rise of smartphones, is now being embraced for use in personal computers . Microsoft's plans to launch a new breed of PCs with artificial intelligence features, running on Arm-designed chips, have further boosted the demand for Arm's technology in the PC market