I think the majority view the company / stock similarly... which peaks my contrarian mind. There's a lot of speculation involved nonetheless which brings inherent risk.

Overall the mechanics and plumbing of the stock market are opaque by design where institutions are provided an unfair advantage that retail investors do not have. For example, naked shorting of shares, failing to deliver shares, leveraging instruments like swaps, abuse of net-settlement system, beneficiary ownership, and the list goes on and on. 

One of the most interesting aspects of $GME for me was the reported short interest being over 100% of outstanding shares. 

Following those reports we witnessed billion dollar firms like Melvin Capital go insolvent as a result of toxic positions even with the helping hand of a giant like Citadel Securities. Lots of chatter that Credit Suisse, Archegos & other institutions found themselves in similar positions. I guess it's one of those things where time will tell..