If lightning doesn’t have noncustodial mobile, people will just use custodial mobile. I’m all for pleb routing nodes, in fact the only way to get noncustodial mobile at all may be if they exist, but we’ve seen time and time and time again that the vast majority of people will always only install an app. 

 Because setting up a server isn't as easy as installing an app, pub makes server setup easy cheese.

Non-custodial mobile is a wasted channel, more pubs = family nodes... Not large custodians. 

 I’m quite skeptical that solution scales, but I’m really happy people are still trying to make it a reality, and if it does get big, I’ll be ecstatic!