More you delay the mass adoption - better would be the solution ! Simply because once there are general users (in millions and billions) , the most of dev cycles are spent in scaling and Ux - focus is shifted from building a "great" product to building a "useful" (and mostly dumbed down product) .. This is the primary reason Windows or Mac could not compete Linux on product quality. The key is thus sustaining the product even without general success metrics such as MAUs. A "great" product, by definition must solve complex challenges. It does so by embracing the complexity. Simplicity, in this case, is outcome of resolving the complexities , NOT of avoiding them. Thus - in the intermittent phase - you would notice lot of churn. Devs should not be concerned of dumb users leaving (churn) .. they were never meant to stay! Real users will stay with or without documentation - they will figure out the things even without search. A "great" product must be targeted to their needs till it resolves all the complexities and becomes simple enough for dumb users .