Do you mind my asking how most clients like Coracle, Primal, etc monetize their service? 

One question I have is  whether or not clients need to find a way to monetize their service further than they already are in order to compete with large centralized platforms in earning widespread adoption.

I could see a world in which a client offers a range of % of each zap they take in exchange for their service, and then once the first client takes off competition drives this % down more and more.