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 You can self host WordPress. No need to be on wordpress.com. 
 Honestly I thought that was all people did anymore with Wordpress so I was confused 
 Yeah the issue with WP is the bloat of CSS slowing down pages, and the big tech integration.  It's got Cloudflare and Google calls on the backend.  Spyware by default unless the person does active work to remove it.

While as Hugo, Ghost, or other static site generators are faster and more free code wise 
 One can discuss about the CSS architecture. But WordPress doesn't have Cloudflare or Google API calls in the backend by default. Some plugins you choose to use might have, but it's pretty possible to use it without them.

On the other side, Hugo is not really a replacement for WP because it doesn't have any dynamic elements. 
 Open WordPress admin with uBlock origin, you’ll see the Google/Cloudflare calls.  Almost all of them have google fonts on the frontend too that has to be manually removed.  As far as “dynamic” goes, there’s other ways to have a store.  The overwhelming majority of these blogs and sites do not need wordpress malware, especially when they have external checkout stores 
 For blogging, I agree that a static site is of course better than #Wordpress, but what about ecommerce? 

Is there a good #selfhosted #foss alternative to #Woocommerce? Doesn't make sense to run your store on other people's platforms unless it's a secondary option...

I'll need to check the admin calls... I thought those were only made by certain themes and plugins... 
 WordPress is a shitshow, RCEs, XSS, you name it. There are botnets with WP as the main vector.

Use with caution, php = bad time.