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 Okay 😂 but what is it? 
 Instant coffee. 

They brew coffee, dry it and package it so you can re-hydrate instantly. 

I actually like it, but I'm not a coffee drinker.

It is preferred in many countries, but is generally considered an inferior product to freshly brewed coffee.
 
 Freeze dry it (industrial critical point drying in fact). Loses elements of its flavour via the freezing/pressure process though. Can’t beat freshly roasted, ground and then brewed at the right temps. 
 Oh so like freeze dried? This is probably what we need to stock up on (emergency stock pile) as it should last a long time! 
 Also good for that 👍