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 Nostr is highly competitive. 

The marginal cost of anything on Nostr moves to zero pretty quickly.

If you're building here it's because you're passionate about what you're doing. 
 Indeed. But just because the marginal cost comes down doesn’t mean you can’t build a big business

Other levers I would look to in order to retain a decent customer LTV:

- UX/UI
- Brand 

How do exchange businesses not cannibalise each other? They compete on other things like the above