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 I don’t recall it being difficult to understand even when we didn’t have much of anything. I knew there was nostr and one way to access it was Damus. 

Content / people / community is the biggest hurdle. 
 Back in the days, Nostr was just a few apps and all of them were kind 1 apps. It's much bigger now and people are getting confused by the options and how to set things up correctly. 

These days with so many NIPs doing different things that don't show up in every client makes it hard to figure out what event kinds your friend is using so that you can find the app that displays that kind. 

Moving forward it's going to get harder and harder onboard people in the clients with the right features.  
 What’s your source for “getting confused by the options”? 
 Users emailing why things show up on some clients but not on others.  
 you've made the typical mistake of assuming the average person is smart(they're not)