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 I think that would all be easier to swallow if this wasn’t a clear effort to actually change all of bitcoin. Luke has a PR in for bitcoin core to apply the same logic. As such, ocean is effectively a large (subsidized) PR campaign to literally change the code.

This is effectively a roundabout way to initiate a softfork, which hopefully will not be taken seriously unless the broader community shows support for the code in knots. 
 This is an interesting angle that ive not heard before. My initial reaction is that the strategy may work against him. It seems most people, while actively hating on ordinals, are also against the filtering of those transactions (or at the very least, their method of inplementation).

Luke and anyone else is always welcome to submit a PR to change the code. Whether it is accepted or not is a matter of consensus. If, as you claim, he is leveraging ocean as a sort of diving board (see what I did there 😉) to enact change to bitcoin, I think that's also within his rights. But I also think it is backfiring as general public perception seems to be against him.