This is an interesting angle that ive not heard before. My initial reaction is that the strategy may work against him. It seems most people, while actively hating on ordinals, are also against the filtering of those transactions (or at the very least, their method of inplementation).

Luke and anyone else is always welcome to submit a PR to change the code. Whether it is accepted or not is a matter of consensus. If, as you claim, he is leveraging ocean as a sort of diving board (see what I did there 😉) to enact change to bitcoin, I think that's also within his rights. But I also think it is backfiring as general public perception seems to be against him.