Simple.

Effort brings satisfaction.

Have you ever played an amazing video game and then instantly lost interest once you figured it out?

That’s why stocks instantly go down when you buy them.  
-Our matrix programmers need to keep us happy. 

 Actually Naval Ravikanth said this in his latest pod  ..  happiness is a 2 minute shifting window ... it has way less  to do with stash or past accolades than what we credit for  ..