If you think about it, every first time is like finding out that something exists and that is exciting. 

A year ago when I discovered nostr it amazed me what it could be, now is something else but have zero excitement about it.

A wow moment for someone who gets introduce to TikTok is it’s fast response + the accuracy to find content you like whenever you stick your eyeballs to the screen for more than x seconds.

I think for new users in this protocol might be the availability to use other apps with 1 pair of keys. Apps that showcase their value added to leverage the user experience to a point that you have to be stupid not to use it.