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 What apps did you show him? And what was the wow moment? 
 If you think about it, every first time is like finding out that something exists and that is exciting. 

A year ago when I discovered nostr it amazed me what it could be, now is something else but have zero excitement about it.

A wow moment for someone who gets introduce to TikTok is it’s fast response + the accuracy to find content you like whenever you stick your eyeballs to the screen for more than x seconds.

I think for new users in this protocol might be the availability to use other apps with 1 pair of keys. Apps that showcase their value added to leverage the user experience to a point that you have to be stupid not to use it.