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 Once people realize the power and true flexibility of being able to leverage your social graph, and take it with you between various application platforms, your web trust and web of interest can be come a quite powerful mechanism for usability. Decentralization and censorship resistance are definitely important, but they're not cool and sexy. We need to bring sexy back. I think portability and interoperability are sexy. That's our hook. 
 Lets make #nostr sexy 
 Is that what you were doing in your recent video? 👀 
 😂😂😂😂 
 For this sort of creators the better part of interoperability is that they can actually *increase* their user base trough influx from applications they do not know exist.

Probability we need just a good UX to keep the users in the app, and a great interoperability UX to invite them to easily jump elsewhere.

And because usually clients' priority is not to let users go away, we need to build this good interoperability UX at protocol level. We can achieve this with rock solid specs and tools, paired with a great information layer, like you, @MaxDeMarco and @Gigi are doing brilliantly. 
 Yes. And I think this will happen when you have a few different clients doing radically different things that catch on, and it will dawn on users the power and flexibility they have.