I think cross-posting may be more for users unlike myself (and you? Not that we seem to use nostr in the same way either lol).

Off the top of my head I can only really think of nostr:nprofile1qqstvak76lrk34n2w4a289nmzfpajzl40tasn5gyf5epnkx5ynj2agqpz4mhxue69uhhyetvv9ujuerpd46hxtnfduhsz9mhwden5te0wfjkccte9ec8y6tdv9kzumn9wshszythwden5te0dehhxarj9emkjmn99uhhckyu as a good example on here.

But it is generally common practice, perhaps more significantly with video platforms, where there's more alt-youtube options and competitors (and uncertainty).

But I see it fairly often on content creators who list or link to their alts ('find me on rumble, bitchute, osysee...'). And also socials ('find me on gab, minds, bsky etc'.)

Co tent creators hedging their bets, perhaps one will win the the future, and they will already have a presence there. They also seem to use analytics tools where available, and are notified of comments and interactions, perhaps one alt is drawing and audience. They can then shift more focus between the options.

I've also seen content creators comment that it's not worth the effort ('its like grinding gears') focusing on an alt with little footfall/userbase. Convincing someone especially who is earning on twitter/substack to be Nostr only is not going to go down well here. They may have a following larger than the entire active network on nostr lol, the topic of interest has no/little following here, no/little meaningful community or interactions. But the idea is to make it easy for them with the hope that there is a lingering 'for now...'.

Plus it also works as advertising. A lot of these people do verbally and/or have links on one platform for their alts 'find me on etc'. And they may (ideally) have an audience ouraide if the bitcointwitter bubble.

Barely anyone has heard of Nostr outside of bitcointwitter. 

 Yeah I guess for me it wouldn't be cross posting, because I'm just an dude looking to chat with similar minded people. While its coming, to me, the advertising  is the least desirable part of big tech social media, and it's why I stopped watching youtube and whatever else. People can't just create content anymore. The content is created in reverse order now imo. I think that's the natural cycle but I want to move on when that happens. 

It becomes a one-way street like we see with youtube, instagram and whatever else. Creators make content, then don't have energy/time to communicate with community, but money needs to be made so advertise the content anywhere and everywhere that can generate clicks.  

 They also need to reach an audience. How likely is it that a content creator with a niche interest will find m/any people on nostr? And how many people out of those will click on their patreon/paid subscription/buy me a coffee thing link? It's partly a numbers game.

(I'm using 'content creator' here but I think this has become a genre to itself, I'm still using it in the more old fashioned sense lol. There are definitely people online doing very worthwhile projects and not solely / cynically harvesting clicks and ad revenue). 

 >  It's partly a numbers game.
Totally

I think that's a great example as you have described your position before. On "content creators" there is no place here for those creators, but I also don't think there will be in the same ways. I think it will be much more difficult to run a business "creating content" like we currently see on youtube. Constantly wrenching on the algorithms for maximum attention.  

 I think the better, more thoughtful 'content creators' have a more dedicated and loyal following willing to support them. But they also rely partly on discovery and playing the silly games of eg YouTube's visibility to grow that, especially in the emerging / establishing any significant following, stage. And obviously this is tied in with building reputations and networks... appearing in journals, at talks or whatever. Where twitter is still probably their best option. 

 the money on youtube and other social media for "creators" is purely about milking the advertising

pretty sure that many nostr users have ad blockers and ublock and all this other stuff

i think if stuff like wavelake was better capitalised and scaled up to do video as well perhaps there could be premium subscriptions... i pay $10/month for youtube, if i could get 10% of the content i get from that on a nostr based site i'd switch 

 I think there is also a perhaps small and possibly growing attitude of 'never twitter' or 'never youtube' etc aspect also which might come into play as a factor for people needing to crosspost on multiple platforms to reach the exodus-ers, maybe.