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 This is exactly what I experienced.

I run a very small educational page on ig. The amount of effort you need to put in to get some more views are incredible:

- post N times per day/week
- some kind of content gets more reach (i.e. reels)
- upload stories 

And so on and on.

Unbearable. 
 Today I heard that in IG and TT what works is quantity over quality.

We are back to the starting point of the mass media 
 I agree. 

Also, creators do not create anymore. It’s just a continuous copy&paste of the same things over and over again.

The algorithm does not want you to be original, but it wants you to stay in line. 
 what is the logical explanation for why algorithms are this way ?

is it just to encourage people to put out more content ?

or something more sinister ? 
 I do not think is about something sinister. I think it’s more connected to maximization of interactions.

The more you put content on a platform, the more people will look at it and more data can be gained for advertising and so on.

Whatever gets more views becomes more popular, if you notice. Violence, political debates, scandals and so on.