Interesting that they seem to assume all pirated content would have been sales of not for the piracy when compiling the what does it cost us figures. Interesting as in seemly dead wrong.
Ok ok easy self “To be able to calculate how much exactly is lost to digital piracy, this study took into account a minimum replacement rate of 14% and a maximum rate of 34%. This calculation was derived on the assumption that 66% to 86% of digital piracy doesn’t actually replace paid consumption.” Wonder how they came to those figures