Oddbean

#farmstr 🔥🔥🔥 I looked into it. Guess what?! - There's a lady in Nashville who launched a Farmstr company a decade ago. In mission of empowering the local self sovereign commerce. Open to sustainable ag farmers only. Now she's pivoted to a new company, Barn2Door, which is essentially following the same mission. Vertically integrated e-commerce & PoS for small farmers. I'm trying to Orange&Purple pill her, but maybe #Nashville crew can help here. Integrating LN payments, and (nostr) storefronts aggregator should be pretty doable with the infrastructure they already have. Cheap gain for the market growth. Mission alignment pretty close. PS. I'm just still little blind of any feedback from the farmers about the company, their services, fiat vs sound ethos. cc: @bitdern , @island,

circling back on this --- *regarding bitcoin* the feedback that I hear from most farmers and ranchers is that, regardless if they're ideologically aligned with sound money, they are concerned with how to liquidate to cover operational expenses. plus, they don't really want to go through the trouble of learning bitcoin (for the most part). The solutions I suggest in these cases are services like Strike, River and CashApp (on/off ramps + lightning). I figure that once they get their feet wet and find they like it, they can move on to non- or lesser- custodial solutions. I also find that offering to literally hold their hand through whatever they decide is well-received. *regarding nostr* I am much less familiar with the landscape of marketplace apps & services -- are there a good amount of them with decent user-bases? I do think it would be powerful if a farmer/rancher could tap into a completely new customer base (nostr users, bitcoiners). BUT, before proposing something like this to Barn2Door or an individual rancher, it's best to have something to show - a nice looking UI for the marketplace, for example. Farmers/ranchers listen to my bitcoin elevator pitch, sure, but the real sell is ALWAYS when they have something tactile. Remember when you received your first sats?

if anyone knows the folks or someone at Barn2Door I'd love to talk to them. Lot of folks around here have used the platform but based on what I know about it is really just for individual selling, not a full marketplace for an entire community. We're looking to build out or partner with a SaaS company (right now looking at FarmShare) to have a local marketplace for all sized producers and then utilizing our own background in logistics/ops to help with delivery through a compost program. following this topic for any insights/connects!