circling back on this ---

*regarding bitcoin* the feedback that I hear from most farmers and ranchers is that, regardless if they're ideologically aligned with sound money, they are concerned with how to liquidate to cover operational expenses. plus, they don't really want to go through the trouble of learning bitcoin (for the most part). 

The solutions I suggest in these cases are services like Strike, River and CashApp (on/off ramps + lightning). I figure that once they get their feet wet and find they like it, they can move on to non- or lesser- custodial solutions.

I also find that offering to literally hold their hand through whatever they decide is well-received. 

*regarding nostr* I am much less familiar with the landscape of marketplace apps & services -- are there a good amount of them with decent user-bases?

I do think it would be powerful if a farmer/rancher could tap into a completely new customer base (nostr users, bitcoiners).

BUT, before proposing something like this to Barn2Door or an individual rancher, it's best to have something to show - a nice looking UI for the marketplace, for example.

Farmers/ranchers listen to my bitcoin elevator pitch, sure, but the real sell is ALWAYS when they have something tactile. Remember when you received your first sats?