@f8d9bc1c By all rights. mattresses should have gotten cheap and generic as soon as they figured out how to pack them small enough to ship as a regular UPS package instead of needing a special store / delivery truck.

The amount of graft and outright lying required to maintain the fiction that anybody needs to pay $1000 for a mattress is undoubtedly staggering, and so there’s plenty of it for anybody willing to put their reputation behind a particular brand.