There is a list somewhere of mega artists doing V4V. Aren't ColdPlay known for a free album? 

Random thoughts:

It's easy for wealthy to implement it now and again. 

It's up to us little people to lead though. It used to be called community spirit. 

A mentor of mine lived by the maxim, "Work the same for a penny as a pound"

I used to watch Star Trek. Everyone likes to mention the prescience of their "mobile phones" but more interesting is that money wasn't a thing. Perfect abundance.