There is a list somewhere of mega artists doing V4V. Aren't ColdPlay known for a free album? Random thoughts: It's easy for wealthy to implement it now and again. It's up to us little people to lead though. It used to be called community spirit. A mentor of mine lived by the maxim, "Work the same for a penny as a pound" I used to watch Star Trek. Everyone likes to mention the prescience of their "mobile phones" but more interesting is that money wasn't a thing. Perfect abundance.