Right now Nostr is what Gravatar AND Trust Pilot should have been. 

You don't need search to connect with content / people you love when you can find and follow them in any app/website (if that app chooses to integrated Nostr - which they should!) 
That following / timeline is then portable. 

"Oh I just saw a post from that guy I found on Walmart dotcom.. that comment he made about the weed whacker was hilarious.. oh! I better order more beans.. *navigates to Walmart dotcom*" 
People and communities sell products.. Advertising is still dying and dying faster and faster.

Nostr should be marketed to brands. 
People can start discussions around products or a specific website and connect with each other.
Nostr turns every piece of online real estate into a trusted open discussion with cryptographically proven identity.

Welcome to Nike dotcom - log in with Nostr to see what people are saying about this products.

•They can run a node on the site and add support to select third-party nodes for trust/backup/failsafes. •They can monitor comments and feedback in real time ON THE SITE with the MAJOR added value of people taking those social connections away from the site.
•They turn EVERY customer into an influencer

Sure clients can work on onboarding and search improvements but every social site is doing that 24/7.