I think it’s will be in waves like with bitcoin! Mostly when centralized platforms will ban users and restrict their rights that’s where the major moves will be happening. Also spreading the message by already existing plebs will help to boost it. 

 In a free market, the best product usually doesn’t win. It’s the decent product with the best sales and marketing that wins. 

I’m curious id Nostr/Damus/Primal etc. will ever partake in such a campaign. 

 Have you ever seen a free market?

I have never seen marketing campaigns for Whats App, Twitter, Instagram or Tick Tock.