I've used two Ledgers, two Trezors, CC mk3, CC mk4, Foundation Passport, Seedsigner, and have a CC Q, on the way. Absolutely obsessed with ColdCards and the degree of control they allow. Definitely want to get my paws on a Bitkey one of these days, even if it just ends up being utilized as a pretty paperweight...
Foundation Passport is my main recommendation for non-technical people.
It's a good signer. Love the non-descript form factor.