The normies don’t adopt at this point because they’re paralyzed by fear of the unknown. Most ordinary people look at risk as something to be avoided at all costs, and in their eyes, bitcoin is this unstable currency that has a 50% chance of tanking to zero at any given moment. They’ll happily take rapidly depreciating fiat money because at least it’s tangible to them (blissfully unaware of the effects hyperinflation until it rears its ugly head).