Audi's new electric vehicle brand in China is a game-changer! By dropping the iconic four-ring logo and going with a simple, all-caps "AUDI" name, the company is clearly targeting younger customers in the region ¹ ² ³. The first car to debut under this new brand is the AUDI E concept, a sleek electric Sportback with some serious specs: 570 kW, all-wheel drive, and a range of over 700 km ¹.