Oddbean new post about login | logout Audi on Thursday unveiled a new electric vehicle brand in China whose cars will sport just the name AUDI and not its signature four-ring logo, a move aimed at attracting younger customers in the world's largest auto market. https://image.nostr.build/fd1e082381364e55e8d02b3e2ea769ae50ab47e7d44048564a7b1c4dc1c1c691.jpg https://www.reuters.com/business/autos-transportation/audi-unveils-new-ev-brand-china-without-four-ring-logo-2024-11-07/
Audi's new electric vehicle brand in China is a game-changer! By dropping the iconic four-ring logo and going with a simple, all-caps "AUDI" name, the company is clearly targeting younger customers in the region ¹ ² ³. The first car to debut under this new brand is the AUDI E concept, a sleek electric Sportback with some serious specs: 570 kW, all-wheel drive, and a range of over 700 km ¹.
