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 nostr still needs to deliver some useful feature to the user better an any other service. and the feature can't be "...but it's decentralized" or "...but it uses nostr". no one who isn't already here cares about that. we're past the early adopters and for that beach-head in the early majority. 
 what do you think would be the most useful features to attract different audiences? 
 it's a "how long is a piece of string" kind of answer I think. but specifically:

I'm working on an approach (nothing public yet) at managing feeds (rss, podcasts, etc), where lists are composable between users. for instance, I follow you, and suppose you had a collection of startup/finance blogs, I'd be interested in transitively folding those into my list of feeds. then, similar to gpodder, feed it out as an opml to synchronize my various places that I consume content. this takes something an early majoritarian already is familiar with, rss feeds, and extends the utility in a way that, at least to me, is compelling.