They did raise their prices but they are pricing out their customers by doing so. This is why quality *necessarily* rots under inflation. Because CPI is specifically limited by *wages.* So if you raise prices by cost of materials without adjusting their quality, you will necessarily move at 2-3x the rate that customers can afford it, because wages are far and away the slowest moving market prices. It creates a permanent “catching up” scenario where the only solution for business owners is to replace real fats with fake chemicals, real ingredients with Monsanto recipes, glass bottles with plastic, etc etc. There is literally no easy solution. You either compromise quality, or you price yourself out of the very market you are targeting.
I see this working on the business side, we wish we could get all customers to pay more, problem is they dont get paid more from their jobs!!! track it to the end, and you will see the Theft. not of money, but of time. stealing our time (quality) of life. OR are we selling it....?? for security, safety, services, social security and other lies of the state.
It would only be selling it if we determine what the cost is. But the cost is hidden from us through a literal fraud. We are not selling it, even the fools who want it. We are being lied to that we can get it for free. It’s the same as making a deal with the devil.