They did raise their prices but they are pricing out their customers by doing so. This is why quality *necessarily* rots under inflation. Because CPI is specifically limited by *wages.* So if you raise prices by cost of materials without adjusting their quality, you will necessarily move at 2-3x the rate that customers can afford it, because wages are far and away the slowest moving market prices. It creates a permanent “catching up” scenario where the only solution for business owners is to replace real fats with fake chemicals, real ingredients with Monsanto recipes, glass bottles with plastic, etc etc. 

There is literally no easy solution. You either compromise quality, or you price yourself out of the very market you are targeting.