This is the second article today that has mentioned Mastodon, and not in a horribly dismissive way. Hmm...

The focus of the article is on Threads' failings, which Instagram chief Adam Mosseri acknowledged. They relied too much on Instagram and missed the mark completely as to what a Twitter alternative needed to be.  

"On Instagram, people are more likely to follow brands, engage with memes, follow celebrities, etc. On Threads, which is more like X, you’re more likely to want to follow professional industry profiles and influencers, or people who post good text-based content, as opposed to cool images and video."

Threads engaged with admins on Mastodon. How the hell did they not understand that an alternative would be based on good content rather than corporate brands? 

https://www.socialmediatoday.com/news/meta-says-threads-engagement-lower-would-like-contines-build-app/694560/ 

 @09e1d236 I was just talking to someone yesterday about a different subject but with a conclusion that applies to this, too: I think the hubris of the wealthy and powerful includes an incredibly toxic misconception that reality will be what they want it to be because that is what they want. In other words, if they want ad $$ and that comes from corporate brands, of course the user will want a brand-centered approach. A terrible & destructive miscalculation overall.