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 Yes the e tags in 30040 events reference 30041.  The reference format is kind+pubkey+d-tag, IIRC.  So the e tag references should include a d tag that shows up in some 30041 event. 
 e tags in 30040 can reference any event kind, includind 01 or other 30040. We just defined 30041 as the default kind. 
 Ope I hadn't thought about that yet!  We'll need to add some extra rules for rendering non-30041 events in our viewer. 
 That was the path that was causing so much confusion for @PABLOF7z . He didn't realize that 30040s can contain any event.

We should probably stick to human-written content, for the first run-through. Kind 01, long-form, wikis, 30041s probably enough. What do you think @liminal ? 
 I see other directions, but for now let's stick to the article use cases to render in the Alexandria client. 
 So, plain-text, markdown, asciidoc.