In the short term? By posting good content that gets them zaps. If we see wide(r) #Bitcoin adoption people might bring their zaps with them. Otherwise, Zaps will remain a fixture of the Bitcoin community here in #Nostr that might bleed through to the wider community. Nostr and Bitcoin are related but the question is, should #zaps act as an improvement to #nostr, or is #nostr supposed to be just a marketing campaign for Bitcoin?
My point is, wider nostr adoption is probably not going to come by the hand of deeper bitcoin integration.
So 90% of the users who are lurkers will never benefit from it... I think the whole "value for value" economy concept **as a way for free-access content creators to make a living (and I include devs here)** is completely flawed because it fails to recognize the most basic principles of human action incentives related to what is basically free content. Trying to onboard free-access content creators based on zaps is delusional. It will never work because it's economically irrational. Subscription/paywall content, yes, I think it's perfect. And that's the only actual Nostr-Bitcoin symbiosis I can see.