In the short term? By posting good content that gets them zaps. If we see wide(r) #Bitcoin adoption people might bring their zaps with them. Otherwise, Zaps will remain a fixture of the Bitcoin community here in #Nostr that might bleed through to the wider community. Nostr and Bitcoin are related but the question is, should #zaps act as an improvement to #nostr, or is #nostr supposed to be just a marketing campaign for Bitcoin?