supposing running a lightning node was easy. I'll even let a maxi swear to me that they have the best turnkey solution ever and it'll blow me away. even still, a person who has his own node has to constantly top it off and rebalance it by doing L1 transactions to manage the channels. and there is only enough room on L1 for a small number of people to do that. there is a hard limit on how many people are able to use lightning without going through a custodian. the limit is smaller than the number of people in the world who want to use bitcoin without a custodian.