I personally appreciate reward systems like this but simultaneously think if it’s forced it may drive away those who aren’t interested in Bitcoin. Optional but not necessary is best. At the end of the day I believe what will drive more traffic to the protocol is a widening of the lense to include, as Karnage mentioned, more content diversity, but the key is creating easy methods to find said content, which at the moment imo 99% of Nostr clients fails at doing.