@03a95182 I don’t agree, if they can’t make it work change the process.  Allow preorders for a day or a week, then process them in random order on launch day.  Just because it’s hard I don’t give them a pass.  They do hard things all the time and come up with innovative ways around problems.  I think they actually don’t mind the store cratering, it’s more publicity (“look how high the demand is for the new phone!”).  Or they still just don’t have their sharpest engineers working on the cloud side. 

 @a819ea45 There's something to be said for creating a sense of scarcity as a PR trick, but really what we're talking about is Apple nerds' fear of missing out, amplifying their already pretty heightened sense of self-entitlement.

Very few of us who aren't on deadline for a tech publication actually *need* to pre-order our iPhones the second they're available, and Apple doesn't and shouldn't need to develop super-elaborate technical solutions to police human behavior.