i mean, it doesn't always work, either, think of the bud light fiasco

more than likely, the execs who called to have this shit done were paid off

it has almost destroyed the company but the execs are not feeling that, just all the poor buggers whose jobs are now basically all but gone, if not already they have been fired 

 they get bonuses 
and back room handshakes and deals, of course
that's how all this stuff moves along 
and the clones buy into it without ever knowing because they'd rather not know. 

 right, so it's got two parts:

1. the NPCs are more likely to choose the product that wears their brand
2. the people who profit from increasing division in society drive the wedge deeper and create new anchors to trigger robotic reactions from the NPCs, and trolling the rest of us, who see it as obvious manipulation, creating a sense of fear at being dominated... like the same deal with the covid thing, increasing the contrast between the in group and the out group and terrorising the out group