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 Well unless all algos are open sourced and transparent (may happen soon) then how do you know your feed isn't coercive. 

And as for nobody being mandated to look at the feed. Well yeah. But following that logic we don't really need to use cars right.  
 The platform is Musk's property. Not mine. He bought it with his own money. He is free to do with it what he wants. He is not forcing me to use it, and neither am I going to call for forcing him to do what I like.

Yes, by that logic, it applies to cars. I can only buy a car if someone willingly sells it to me. I can't and won't force someone to do so. 
 Sure, but as we saw with Arab spring. Social media is very powerful, can get people elected, start revolutions, etc. The very fact there is a raised eyebrow over the algo and Musks intent, means alternatives not potentially captured must be used. 
 I'm with you on that  
 Well he sourced the money… it’s not his.  
 He controls the company 
 True, I just think it’s worth noting other capital is involved. Musk is the poster boy but I’m sure his investors have some strong opinions too. 
 Sure.

It's still their money and capital. Which they used to buy Twitter.

I am not going to tell them what to do with it. And neither can they force me to use it.  
 Indeed. I don’t care what they do either, it’s not a webpage I’m into!