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 What's the case against using your personal relay for that? 

1. Have a personal relay (which you're incentivized to have anyway)
2. Host various content types on there
3. White list selected npubs for selected content  
 Having a personal relay = Being able to target your publications like an email, but for every content type
nostr:nevent1qvzqqqqqqypzp22rfmsktmgpk2rtan7zwu00zuzax5maq5dnsu5g3xxvqr2u3pd7qyt8wumn8ghj7mnfv4kzumn0wd68yvfwvdhk6tcpz9mhxue69uhkummnw3ezumrpdejz7qpq0g8cuequ2x9f2z42jkr86sf56nklyjp3v84dh9v9gjk3hadzavps3ghcz8 
 Targeted publication is mostly about inbox relays because you'd be "tagging" your selected profiles in their inbox with the event you want to share exclusively with them. Your personal relay is already part of the event, so their client knows where to look. 

Next you need good UI that makes it clear that it's a private publication.
I use this kind of headers: 
https://cdn.satellite.earth/7bcfe1478007d70033b5e22667be930cb91608923ddf3fa9f5f9270e6c8899b9.png

Which matches nicely with the targeted publication you can do with Community relays: 
https://cdn.satellite.earth/da6911b627e2d19096bc57d3259b06dfa54f1401a6688c4beac3db5cc5d6c62d.png