Thanks! 

 Hi Johns! Thanks a lot for taking the time to comment.

Indeed, we are media "companies". I write companies in quotes because I am not even sure I want this to be a biz. I think it should be a not for profit. With the main goal of onboarding new people and charities to Bitcoin.

Having said that, my background actually is from media. I grew my last media company from zero to 10million users a month, that is why I thought I could make this grow 😂.

I agree with all of your comments. I also think I need one or two big name VIPs to answer a question so people can see that it is actually possible.

Chicken and egg situation.. 🤷🏽‍♂️

Cheers!

Ps: Let me know of I can help any other project. 

 Sure.. so it was a different time. I started that business around 2011, so the "big hack" was using social media to drive traffic, most LATAM media sites (legacy) back then did not understand the power of social traffic. I think I was very lucky to be able to ride that wave, so that was the first spark that allowed me to "create a brand". Later on I did an infinite amount of growth hacking tricks, mostly also around social networks (they weren't policing them that much back then), some SEO and a ton, but really a TON of non-stop working, mostly in terms of speed of reaction. Again, legacy media did not understand back then that they would lose 90% of the traffic for certain story if they got there second or third. We used to react in matter on 2-3 min. They used to react in about 15-30 min.

So there were many different aspects + luck + hard work. At some point I also was available to achieve traffic arbitrage, where I would buy from FB and "sell" it to an Ad Network, but that window closed pretty fast.

Eventually we had more people doing this tricks, but we had a good brand, with very specific tone and super differentiated, so it lasted on the top rankings even after social started to dial down the algorithms for about 10 years.