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 Hey there Jake. First off... congrats on the launch, I actually checked it out when you posted a few days ago! I love the fact that you did it with no-code tools also, it's something i've been trying to encourage people in the community here. Great example of a maker finding their way to solve a problem.

To your question about growth and marketing -- We're going through a similar thing on bolt.fun where we want to encourage makers to help one another and not only post their own things. Here's some of what I've been thinking about:

1\. I was considering joining this Buffer Accelerator. Having a social presence for any company/project is kind of important especially if you do not have an audience yet.

[https://buffer.com/ai-accelerator](https://buffer.com/ai-accelerator)

2\. I'm realising how much of a media company we are. Same as QFG, if you switch to that kind of thinking - than being a "platform" or "social network" then you can start considering how to repurpose your content in various ways.

Here's what we're setting up: Makers in the community post projects, questions, updates, and other pieces of content. We made a podcast before highlightning projects, and posts, but I don't have the time to do one anymore. It used to be held on Twitter Spaces (to reach a broader audience) but was really good cause we'd get 20-40 people listening live, learning about what's happening in the community.

\- We're going to again start sending out a weekly newsletter that highlights the most active makers, those which provided value for others, as well as our community partners.

3\. We're hiring a community manager. Sometimes finding someone who's good at community if you aren't / don't have the time is the best way to grow the project. It's always difficult to be solo founding.

4\. Sometimes you gotta do things that don't scale. I'm constantly sending posts in the community feed to my contacts who could help / give feedback on a story or question.

\---

Ok so if you're thinking about it as if you're a media company, even if you're not the one creating the content you can still guide what is being posted. We have tournaments, which help "guide" makers towards the types of projects we want to see in the ecosystem (to some extent). For example, in the early days we did a webln hackathon, we did the first Nostr hackathon, then an AI hackathon, etc. You can have a theme each month, for the types of questions that people are encouraged to post about.

\- October: Lets get questions answered about the things that spook you out regarding bitcoin / security. Or a more positive theme relating to the white paper anniversary.

\- November: Questions about economics and bitcoin in business

\- December; Questions to get content prepared for the network launch in January

etc. etc

You'd create the graphics (using canva?) for the social posts, talk about the theme of the month in other channels. Try to invite some influential people to ask questions, or get them answered (things that don't scale), do youtube live streams, or whatever you can to transform the content and spread the word.

Your role is ultimately to amplify the voices on your platform.

Hopefully this was helpful. It was a bit of a brain dump sorry I didn't structure it very well... 
 Hi Johns! Thanks a lot for taking the time to comment.

Indeed, we are media "companies". I write companies in quotes because I am not even sure I want this to be a biz. I think it should be a not for profit. With the main goal of onboarding new people and charities to Bitcoin.

Having said that, my background actually is from media. I grew my last media company from zero to 10million users a month, that is why I thought I could make this grow 😂.

I agree with all of your comments. I also think I need one or two big name VIPs to answer a question so people can see that it is actually possible.

Chicken and egg situation.. 🤷🏽‍♂️

Cheers!

Ps: Let me know of I can help any other project. 
 Whoa! I'm really curious about your journey in growing that media company to 10 million users... damn that's pretty impressive! Mind sharing some of the strategies you used to make that happen? 
 Sure.. so it was a different time. I started that business around 2011, so the "big hack" was using social media to drive traffic, most LATAM media sites (legacy) back then did not understand the power of social traffic. I think I was very lucky to be able to ride that wave, so that was the first spark that allowed me to "create a brand". Later on I did an infinite amount of growth hacking tricks, mostly also around social networks (they weren't policing them that much back then), some SEO and a ton, but really a TON of non-stop working, mostly in terms of speed of reaction. Again, legacy media did not understand back then that they would lose 90% of the traffic for certain story if they got there second or third. We used to react in matter on 2-3 min. They used to react in about 15-30 min.

So there were many different aspects + luck + hard work. At some point I also was available to achieve traffic arbitrage, where I would buy from FB and "sell" it to an Ad Network, but that window closed pretty fast.

Eventually we had more people doing this tricks, but we had a good brand, with very specific tone and super differentiated, so it lasted on the top rankings even after social started to dial down the algorithms for about 10 years. 
 Oh man you took me back. Thanks so much for sharing. I remember around 2008 I setup a Twitter bot that scrapes a local news paper and posts a summary and link on twitter, it got pretty popular for my tiny island but that made them the first one! Ended up getting the account suspended though, and username was handed over to them randomly one day. The good old days, wild west web 🤠