Progress is slow, but steady if you keep at it.
"Most people overestimate what they can do in one year and underestimate what they can do in ten years."
My favorite quote by Bill Gates.
There’s a real difference in mindset and results between those folks who see Closed Won as the destination vs. those that see it for what it is. A point in time.
If you have an update or a new feature that people are going to want, sometimes all you have to do is tell them about it.
B2B sometimes gets too wrapped up in launch methodologies and approvals and they forget to do the simple things.
https://cdn.uploads.micro.blog/4198/2024/792c6e2fdc.jpg
I’m no expert, but I do have some product marketing experience and I’ve never seen the “shame customers into buying a product they don’t want” strategy work out so well.
Every Product Maketing hire should go through onboarding as a sales rep before (or concurrently with) anything else. ⬇️
You need to understand their world as it exists today before you can level it up.
What else should be on every PMM’s 30/60/90?
#productmarketing
Launching any product without social proof is ill advised.
Giving early adopters a “backstage pass” to how the product is made, and giving them a voice in the product’s direction in exchange for a customer testimonial is a pretty big win for everyone.
The best product marketing teams need to drive three things:
Help the product team build what sells.
Help the sales team sell what we build.
Help customers get the outcome we promised.
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