We define a company’s #businessmodel as a system of interconnected and interdependent activities that determines the way the company “does business” with its customers, partners and vendors.
In other words, a #business #model is a bundle of specific activities — an activity system — conducted to satisfy the perceived needs of the market, along with the specification of which parties (a company or its partners) conduct which activities, and how these activities are linked to each other.
"No matter what you think you do for a living, you're really in 4 businesses at once. The first is the #business you think you're in — the one mentioned on your business card. The second is the #marketing business. Whatever you offer must be marketed. The third business you're in is the service business. Customers must be served and helped from the moment you meet them. The fourth business you're in is the people business. Your products are made by people, marketed by people, sold by people, and offered to people. There's a close correlation between your interest in people and your ability to convince and motivate them."
#Marketing Key Performance Indicators a.k.a. #KPIs :
• Site traffic
• Unique visitors versus returning visitors
• Time on site
• Page views per visit
• Traffic source
• Day part monitoring (when site visitors come)
• Newsletter subscribers
• Texting subscribers
• Chat sessions initiated
• Facebook, Twitter, or Pinterest followers or fans
• Pay-per-click traffic volume
• Blog traffic
• Number and quality of product reviews
• Brand or display advertising click-through rates
• Affiliate performance rates
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