Have you tried creating a sister company to market the bitcoin side. All it really does is run a separate bitcoin only website and process bitcoin pmts. It takes orders but ultimately sells the order contracts in fiat to peony lane. Peony lane is the distributor and not the bitcoin company so both stay in their lanes.

Not sure if that's legally bulletproof but maybe worth looking at? 

 don't wanna deal with a second liquor license or added beaurocracy. I'm gonna just add a Bitcoin only payments section and manually add all those TXs to my fiat system.

gonna not have my full catalog there and just sell specific Bitcoin only deals