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 no doubt zaps makes it click. 

but i don’t think they yet make people stay. 
 no. offline. no tech. 
 we’ll need to zap harder 
 lol, no, it's an important feature but it isn't something the rest of social media universe cares about

the thing we can do that nobody else can - is broadcast

and i've been having a bit of a fight with fiatjaf about this (he won't give me any distinctions when broadcast is not good)

but i'm going to push this in my work with altcoin networks - that their funded relays should broadcast events that are meant to be public, to everyone, as a service to nostr and as a way to show good will 
 we’re here for love 
let’s tokenize love 
 Zaps features can excite creators but for consumers, we need different features and rewards.