There’s one less step on nostr if you have a mechanism to reach everyone async. You don’t need to get anyone to sign up to a mailing list for example, or to leave nostr to join a private community.
I think the major issue with all top of funnel comms, except maybe email, is that all margins of creators are squeezed away by the platform over time. Maybe that's a more direct reason shilling efforts are constantly rising, attempting to compensate for reducing roi on all channels. Nostr indeed could fix this.